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The oral hygiene aisle at the store is awash with products that are propped up by persuasive marketing messages and advertising slogans. The American Dental Association’s understand that all of these messages can sometimes make it hard to tell the difference between a high quality oral hygiene product and an ineffective one.

Some oral hygiene products on the market are only intended for cosmetic use. The active ingredients used in these products are intended more for freshening your breath, rather than cleaning away plaque or killing bacteria in your mouth.

Starting in 1931 the American Dental Association instituted their Seal of Acceptance program. Since then it has become the industry standard for identifying quality oral hygiene products and manufacturers.

Manufacturers participate in the program on a voluntary basis. Before a manufacturer launches a new oral hygiene product they can choose to submit it to the ADA for testing and research. The Seal of Acceptance program tests the active ingredients for safety and its effectiveness as part of an oral hygiene routine. If the product meets the rigorous guidelines, it will be awarded the Seal of Acceptance, which can then be printed on the label.

As an added benefit to consumers, the ADA provides an index of all oral hygiene products that have earned the seal on their website.

If you have any questions about the safety and effectiveness of the oral hygiene products your family uses, please feel free to call Robert H. Watson Jr. DDS, PA at 704-523-7221 to schedule an appointment.